Refluenced - Blog

For brands

For Agencies

For influencers

Cover image for “TikTok Spark Ads: Warum Creator Content besser abschneidet als Werbekampagnen von Brands”

Refluenced

May 11, 2026

TikTok Spark Ads: Why Creator Content Outperforms Brand Creative on Paid

TikTok

Instagram

Contentmarketing

Cover image for “Micro-Influencer-Marketing auf TikTok: Warum 100 Creator immer besser sind als 5”

May 6, 2026

Refluenced

Micro-Influencer Marketing on TikTok: Why 100 Creators Beat 5 Every Time

May 6, 2026

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UGC Content Creators Are Winning TikTok Search, Brand Accounts Aren’t

Apr 29, 2026

Refluenced

TikTok as a Search Engine: Why Social Search Is Bigger Than You Think

A marketing manager sits at a laptop surrounded by sticky notes, spreadsheets, and a coffee cup, looking overwhelmed — representing the hidden coordination cost of running influencer campaigns manually.

Mar 16, 2026

Refluenced

Why influencer marketing feels like a second job and how to fix it

Cover image for “Micro Influencer Plattform: Wie Brands echte Communities erreichen”

Feb 3, 2026

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Micro Influencer Platforms: How Brands Reach Real Communities

Cover image for “Zertifizierte TikTok Ads Partner: Was sie sind – und wann sie sich lohnen”

Feb 3, 2026

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Certified TikTok Ads Partners: When They Actually Make Sense

Feb 3, 2026

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How much do influencers cost in 2026? Real prices & insider insights

Cover image for “10 bewährte Strategien für TikTok Spark Ads”

Jan 14, 2026

Refluenced

10 Proven Strategies for TikTok Spark Ads

Cover image for “Spark Ads: Der ultimative Leitfaden für Native Social Media Advertising”

Jan 7, 2026

Refluenced

Spark Ads: The Ultimate Guide to Native Social Media Advertising

Cover image for “Influencer-Marketing-Budget 2026: Wie viel sollten Marken für Kampagnen einplanen?”

Dec 24, 2025

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Influencer Marketing Budget 2026: How Much Should Brands Plan for Campaigns?

Cover image for “Influencer Marketing Plattformen: Warum Automatisierung der Schlüssel für 2026 ist”

Dec 17, 2025

Refluenced

Influencer Marketing Platforms: Why Automation is Key for 2026

Cover image for “Influencer Marketing Trends 2026: Wie KI und Creator-Content das Marketing neu formen”

Dec 10, 2025

Refluenced

Influencer Marketing Trends 2026: How AI and Creator Content are Reshaping Marketing

Cover image for “Influencer Plattformen im Vergleich: So findest du 2026 das passende Tool”

Dec 3, 2025

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Influencer platforms compared: This is how you find the right tool in 2026.

Jun 2, 2025

Refluenced

How Do I Find Suitable Micro-Influencers for My Brand?

Jun 2, 2025

Refluenced

Refluenced: The All-in-One Solution for Influencer Campaigns

May 30, 2025

Refluenced

The Rise of AI-Powered Influencers: Virtual Creators Shaping the Future

May 28, 2025

Refluenced

The Future of Influencer Marketing: What Brands Need to Know in 2025 and Beyond

May 23, 2025

Refluenced

Influencer-Generated Content (IGC): How Creators Are Becoming Your Most Powerful Brand Ambassadors

May 21, 2025

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How Brand-Influencer Collaborations Drive Success in 2025

May 19, 2025

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Influencer Marketing Laws in Europe: What Brands and Creators Need to Know in 2025

May 16, 2025

Refluenced

Influencer marketing spend rises amid growing platform diversification

Cover image for “Unilever verlagert Werbestrategie mit Fokus auf Influencer”

May 14, 2025

Refluenced

Unilever Shifts Advertising Strategy to Focus on Influencers

May 12, 2025

Refluenced

LinkedIn Expands Creator Economy with New Video Shows

Cover image for “Korea Appoints 2,800 Global Content Creators to Promote Culture & Tourism”

May 8, 2025

Refluenced

Korea Appoints 2,800 Global Content Creators to Promote Culture & Tourism

May 5, 2025

Refluenced

How AI is Enhancing the Future of Content Creation for Influencers

May 2, 2025

Refluenced

How to Leverage Micro/Nano-Influencers for Better ROI in Your Campaigns

Apr 29, 2025

Refluenced

The Definitive Guide: Mastering Influencer Marketing from the Ground Up (2025)

Influencer marketing optimized for search

Apr 18, 2025

Refluenced

Refluenced: Three years of innovation for the future of influencer marketing – from a Swiss startup to a global vision

Cover image for “KFC bringt Zahnpasta mit Fried-Chicken-Geschmack auf den Markt: Ein Trend, der durch Influencer groß wird”

Apr 15, 2025

Refluenced

KFC Introduces Fried Chicken-Flavoured Toothpaste: A Trend that Influencers Are Helping to Amplify

Apr 11, 2025

Refluenced

The Reels Revolution: How a Standalone Instagram Reels App Could Reshape Influencer Marketing

Cover image for “Warum Brands Weihnachtskampagnen auf Social Media betreiben sollten – und wieso du jetzt schon mit der Planung beginnen solltest!”

Oct 29, 2024

Refluenced

Why brands should run Christmas campaigns on social media – and why you should start planning now!

Oct 16, 2024

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Social Media as a Democratization of Knowledge: The Role of Instagram and TikTok

Mädchen, das durch ein Sprachrohr spricht.

Sep 26, 2024

Refluenced

How to target Gen Z correctly in marketing

Cover image for “Dos and Don’ts im Influencer-Marketing: 5 Fehler, die du vermeiden solltest”

Sep 11, 2024

Refluenced

Dos and Don'ts in Influencer Marketing: 5 mistakes you should avoid

Man is filming content in front of a camera.

Aug 7, 2024

Refluenced

UGC vs. IGC: Which content strategy suits your brand?

Jul 31, 2024

Refluenced

How you can use Artificial Intelligence for your social media strategies

Jul 22, 2024

Refluenced

Are TikTok and Instagram the new Google?

Ein großer und ein kleiner Elefant, der in einer Landschaft geht.

Jul 15, 2024

Refluenced

Macro vs. Micro Influencer: The Advantages and Disadvantages Explained

A woman is being filmed with a phone camera.

Jul 1, 2024

Refluenced

How do I find the influencers that best fit my campaign?

A smartphone screen with a TikTok application.

Jun 24, 2024

Refluenced

5 reasons why you should start a TikTok campaign even if your brand doesn't have an active channel

Jun 3, 2024

Refluenced

Why Instagram Partnership Ads are the key to your next successful campaign

Jun 3, 2024

Refluenced

How TikTok Spark Ads Can Boost Your Brand

Dec 15, 2023

Refluenced

How your brand benefits from micro-influencers

Nov 22, 2023

Refluenced

Christmas campaigns with video advertising

Many different cameras to show the variety of different pictures / Improve content quality

Nov 2, 2023

Refluenced

Better campaign goals in influencer collaboration

Wall with many pictures like a moodboard

Oct 17, 2023

Refluenced

Increase content creativity

Sep 27, 2023

Refluenced

UGC for improving SEO rankings

Model poses for Instagram with lots of cell phones

Sep 27, 2023

Refluenced

Why Instagram campaigns are so successful

Sep 22, 2023

Refluenced

Why TikTok campaigns?

Cyclists, holding hands for a strong relationship and relationship management

Sep 22, 2023

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Influencer Relationship Management

Sep 13, 2023

Refluenced

How expensive is micro-influencer marketing really?

Woman at desk with a laptop and many creative tools, looking at her phone to update her Instagram and share insights from her private life.

Sep 13, 2023

Refluenced

Reasons why brands should use UGC in marketing

Two hands holding yellow post-its and a pen. This visual representation symbolizes creative ideas, planning, and organization.

Sep 6, 2023

Refluenced

The dos and don'ts when dealing with influencers in campaigns

Two different cacti, with one in the foreground and the other in the background. The background is in a calming pink. This visual representation conveys a sense of contrast and harmony in nature.

Sep 6, 2023

Refluenced

The difference between UGC and Influencer Created Content

Two women are discussing a contract on the laptop. Learn how to create effective briefings for successful influencer collaborations.

Aug 30, 2023

Refluenced

An effective briefing for influencer collaborations

A unicorn piggy bank with four stacks of money in front of it. Discover creative ways to increase your Return on Investment (ROI).

Aug 30, 2023

Refluenced

Strategies for Maximizing ROI in Influencer Marketing

Focused Work: A close-up image of a sheet of paper with highlighted letters and the word 'Steps' in vibrant yellow. The emphasis on the highlighted term conveys a message of focus and progress. A visual symbol for purposeful work and important steps on the path to success.

Aug 23, 2023

Refluenced

How you choose the perfect influencers for your campaign: A guideline for brands

Trust and collaboration: Shaking neon lights in the shape of hands surrounded by a glass box. The glowing neon lights highlight the importance of trust and collaboration. The impressive artwork on a dark wall with subtle ceiling lights creates an impressive visual representation.

Aug 23, 2023

Refluenced

Authenticity as the key to success: Why nano and micro-influencers are indispensable for your influencer marketing strategy

Financial planning in focus: A hand holds an iPhone with a calculator displaying a zero. In the background, carefully arranged documents and letters in a folder indicate effective and precise financial management practices.

Aug 2, 2023

Refluenced

How is influencer marketing possible for smaller brands?

Successful teamwork: A man and a woman sit smiling at a desk, enthusiastically giving each other a high-five. A laptop sits in front of them, surrounded by numerous documents and notes. Coffee cups are ready, while a whiteboard in the background with sticky notes and diagrams emphasizes the productive working atmosphere.

Aug 2, 2023

Refluenced

Why Brands Should Lean into Influencer Marketing: The Power of Influencer Marketing

For brands

For Agencies

For influencers

May 11, 2026

Refluenced

TikTok Spark Ads: Why Creator Content Outperforms Brand Creative on Paid

May 6, 2026

Refluenced

Micro-Influencer Marketing on TikTok: Why 100 Creators Beat 5 Every Time

May 6, 2026

Refluenced

UGC Content Creators Are Winning TikTok Search, Brand Accounts Aren’t

Apr 29, 2026

Refluenced

TikTok as a Search Engine: Why Social Search Is Bigger Than You Think

Mar 16, 2026

Refluenced

Why influencer marketing feels like a second job and how to fix it

Feb 3, 2026

Refluenced

Micro Influencer Platforms: How Brands Reach Real Communities

Feb 3, 2026

Refluenced

Certified TikTok Ads Partners: When They Actually Make Sense

Feb 3, 2026

Refluenced

How much do influencers cost in 2026? Real prices & insider insights

Jan 14, 2026

Refluenced

10 Proven Strategies for TikTok Spark Ads

Jan 7, 2026

Refluenced

Spark Ads: The Ultimate Guide to Native Social Media Advertising

Dec 24, 2025

Refluenced

Influencer Marketing Budget 2026: How Much Should Brands Plan for Campaigns?

Dec 17, 2025

Refluenced

Influencer Marketing Platforms: Why Automation is Key for 2026

Dec 10, 2025

Refluenced

Influencer Marketing Trends 2026: How AI and Creator Content are Reshaping Marketing

Dec 3, 2025

Refluenced

Influencer platforms compared: This is how you find the right tool in 2026.

Jun 2, 2025

Refluenced

How Do I Find Suitable Micro-Influencers for My Brand?

Jun 2, 2025

Refluenced

Refluenced: The All-in-One Solution for Influencer Campaigns

May 30, 2025

Refluenced

The Rise of AI-Powered Influencers: Virtual Creators Shaping the Future

May 28, 2025

Refluenced

The Future of Influencer Marketing: What Brands Need to Know in 2025 and Beyond

May 23, 2025

Refluenced

Influencer-Generated Content (IGC): How Creators Are Becoming Your Most Powerful Brand Ambassadors

May 21, 2025

Refluenced

How Brand-Influencer Collaborations Drive Success in 2025

May 19, 2025

Refluenced

Influencer Marketing Laws in Europe: What Brands and Creators Need to Know in 2025

May 16, 2025

Refluenced

Influencer marketing spend rises amid growing platform diversification

May 14, 2025

Refluenced

Unilever Shifts Advertising Strategy to Focus on Influencers

May 12, 2025

Refluenced

LinkedIn Expands Creator Economy with New Video Shows

May 8, 2025

Refluenced

Korea Appoints 2,800 Global Content Creators to Promote Culture & Tourism

May 5, 2025

Refluenced

How AI is Enhancing the Future of Content Creation for Influencers

May 2, 2025

Refluenced

How to Leverage Micro/Nano-Influencers for Better ROI in Your Campaigns

Apr 29, 2025

Refluenced

The Definitive Guide: Mastering Influencer Marketing from the Ground Up (2025)

Apr 18, 2025

Refluenced

Refluenced: Three years of innovation for the future of influencer marketing – from a Swiss startup to a global vision

Apr 15, 2025

Refluenced

KFC Introduces Fried Chicken-Flavoured Toothpaste: A Trend that Influencers Are Helping to Amplify

Apr 11, 2025

Refluenced

The Reels Revolution: How a Standalone Instagram Reels App Could Reshape Influencer Marketing

Oct 29, 2024

Refluenced

Why brands should run Christmas campaigns on social media – and why you should start planning now!

Oct 16, 2024

Refluenced

Social Media as a Democratization of Knowledge: The Role of Instagram and TikTok

Sep 26, 2024

Refluenced

How to target Gen Z correctly in marketing

Sep 11, 2024

Refluenced

Dos and Don'ts in Influencer Marketing: 5 mistakes you should avoid

Aug 7, 2024

Refluenced

UGC vs. IGC: Which content strategy suits your brand?

Jul 31, 2024

Refluenced

How you can use Artificial Intelligence for your social media strategies

Jul 22, 2024

Refluenced

Are TikTok and Instagram the new Google?

Jul 15, 2024

Refluenced

Macro vs. Micro Influencer: The Advantages and Disadvantages Explained

Jul 1, 2024

Refluenced

How do I find the influencers that best fit my campaign?

Jun 24, 2024

Refluenced

5 reasons why you should start a TikTok campaign even if your brand doesn't have an active channel

Jun 3, 2024

Refluenced

Why Instagram Partnership Ads are the key to your next successful campaign

Jun 3, 2024

Refluenced

How TikTok Spark Ads Can Boost Your Brand

Dec 15, 2023

Refluenced

How your brand benefits from micro-influencers

Nov 22, 2023

Refluenced

Christmas campaigns with video advertising

Nov 2, 2023

Refluenced

Better campaign goals in influencer collaboration

Oct 17, 2023

Refluenced

Increase content creativity

Sep 27, 2023

Refluenced

UGC for improving SEO rankings

Sep 27, 2023

Refluenced

Why Instagram campaigns are so successful

Sep 22, 2023

Refluenced

Why TikTok campaigns?

Sep 22, 2023

Refluenced

Influencer Relationship Management

Sep 13, 2023

Refluenced

How expensive is micro-influencer marketing really?

Sep 13, 2023

Refluenced

Reasons why brands should use UGC in marketing

Sep 6, 2023

Refluenced

The dos and don'ts when dealing with influencers in campaigns

Sep 6, 2023

Refluenced

The difference between UGC and Influencer Created Content

Aug 30, 2023

Refluenced

An effective briefing for influencer collaborations

Aug 30, 2023

Refluenced

Strategies for Maximizing ROI in Influencer Marketing

Aug 23, 2023

Refluenced

How you choose the perfect influencers for your campaign: A guideline for brands

Aug 23, 2023

Refluenced

Authenticity as the key to success: Why nano and micro-influencers are indispensable for your influencer marketing strategy

Aug 2, 2023

Refluenced

How is influencer marketing possible for smaller brands?

Aug 2, 2023

Refluenced

Why Brands Should Lean into Influencer Marketing: The Power of Influencer Marketing

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