If you are comparing us to Modash, you have usually hit the same point: you know you need creators, and you are trying to work out whether what you actually need is a better search engine or a system that runs the whole thing.

That is genuinely the difference. So let us just be straight about it.

The short version

Modash is a discovery tool. You search, you shortlist, you export, you email, you follow up, you negotiate, you chase. It is a very good search engine sitting on top of a very large database.

Refluenced is a marketplace. You post a brief, verified creators apply to you, and the campaign runs to completion inside one flow – content, rights, Spark and Partnership Ads, reporting.

If your bottleneck is finding creators, Modash is a reasonable buy. If your bottleneck is everything that happens after you have found them, that is us.

Side by side

Where we are better, and why it matters

Creators come to you. This is the whole thing. Search-and-outreach means you pick 40 creators, message all 40, hear back from maybe 8, and start negotiating with people who were never that interested. Our campaigns average 89 applications each – everyone in that pile chose your brand. You are selecting, not persuading.

It is a workflow, not a lookup. Modash hands you a shortlist and wishes you luck. Briefing, approvals, usage rights, ad whitelisting and reporting all still land on your team. With us they are steps in the same flow, which is why the average campaign gets content live in 20.1 days rather than sometime next quarter.

We measure things nobody in this category measures. Payout speed: 86.8% of our 3,899 completed payouts landed within 24 hours of the creator requesting. Social search: we index 14.7 million TikTok videos against 3,295 keywords so you can see whether your brand shows up in search at all. Nobody else publishes either number, and that is not an accident.

Where Modash is genuinely better

We would rather you hear this from us than find it out three weeks in.

Raw database size. 250M+ profiles versus our 35,000 verified creators. If your job is to look up any creator on the planet and pull their stats, they win that outright – it is not close.

Global reach. We are deep in DACH, the UK and the US. If you are running Brazil, India or Southeast Asia, we are not your platform yet.

Analytics on creators you have already chosen. If you have got your roster and you just want audience quality and fake-follower checks on it, that is a narrower job and a cheaper tool does it.

Cheaper if search is all you need. A discovery seat costs less than a campaign platform. If you have the team to do outreach and just want the database, we would be overkill.

Refluenced is for you if:

• Brands activating nano and micro creators (under 100k followers)

• Teams who want creators to apply to them, not the other way around

• Brands building TikTok and Instagram search presence over time

• Teams running paid social who want creator content for Spark & Partnership Ads

Refluenced is not for you if:

• You need macro or celebrity influencers (200k+ followers)

• You don’t want content made by humans

• You want a fully managed agency service

Numbers from our own platform

Most comparison pages quote other comparison pages. These come straight out of ours.

• Creator base: 35,000 verified creators across DACH, the UK and the US

• Speed: across 2,038 campaigns, a first application within an hour on 71.8%, within 24 hours on 90.9%

• Time to live content: 20.1 days on average from campaign publish

• Selection, not sourcing: those campaigns averaged 89 applications each

• A fair creator economy: of 3,899 completed payouts, 86.8% paid within 24 hours of the creator requesting

So which one

If you want a database, buy a database. If you want campaigns that actually ship, come and post a brief and watch what lands in the first hour.