Industry
Food & Restaurants
Region
DACH (Germany, Austria, Switzerland)
Channels
Instagram (Organic + Partnership Ads)
Influencer style
Nano & Micro
Use Case
Raise awareness & inspire users to rescue food and practice sustainable consumption
Background
Too Good To Go, the popular anti-food waste app, wanted to increase awareness around sustainability and educate users on how to save money while saving the planet. The goal: spread their mission with content that feels real — not like ads.
Strategy & Execution
Over a targeted campaign, 14 nano- and micro-influencers were activated via Refluenced to:
Showcase how Too Good To Go helps reduce food waste
Share real food rescue experiences through Reels and Stories
Promote the app’s purpose with authentic, everyday storytelling
Refluenced supported the campaign end-to-end:
Creator management and briefing
Native content collection for Spark Ads
Partnership Ads boosting via influencer profiles
Insights to optimize content performance
The focus was on turning sustainability into relatable, visual narratives — content that inspires while staying scroll-stopping and native.
Why Nano & Micro-Influencers?
✅Authentic Daily Experiences
These creators naturally fit into the lives of eco-conscious and budget-aware followers.
✅Better Ad Performance
Spark Ads run directly from creator profiles, preserving authenticity and improving trust.
✅Impact at Low Spend
Campaign achieved over 200K reach with under €400 in boosting — showing high efficiency.
✅Strong Alignment with Brand Purpose
Each post doubled as education and inspiration — making sustainability both accessible and shareable.
result
This campaign proved that authentic creator content + targeted Spark Ads can deliver:
Massive reach at low cost
Deep engagement with mission-driven messaging
Content that’s both scroll-worthy and impactful
A real-world social and environmental benefit
Next steps
Too Good To Go is planning additional sustainability campaigns and will continue leveraging Refluenced for impact-led influencer activations.
Activated influencer
14+ Creators
Campaign goal
Awareness & Sustainability
Organic Reels Reach
61K+
Reach after boost (Partnership Ads)
192K+
Partnership Ads Budget
€380
Budget per influencer
50 € cash + 20 € product value
Increase reach through Partnership Ads
2.15x
