Industry
Fashion
Region
Germany
Channels
TikTok (Organic + Spark Ads)
Influencer style
Nano & Micro
Use Case
Boost brand visibility & educate users on a key product feature through authentic influencer content
Background
Following the campaign’s success, ABOUT YOU plans to explore more creator-powered campaigns with Refluenced.
Educate users on how the feature works
Increase in-app engagement
Drive cost-effective visibility
But it had to look and feel organic within creators’ feeds.
Strategy & Implementation
ABOUT YOU partnered with 39 nano- and micro-influencers via Refluenced across Germany, Austria, and Switzerland. Influencers were briefed with a single direction:
“Show how the Size Guide works — in your own authentic TikTok style.”
The entire campaign was powered by Refluenced’s platform:
One-stop influencer discovery & briefing
Custom Spark Ad codes for native boosting
Automated content collection & performance tracking
Each creator had full creative freedom, leading to:
Trend-based TikTok content
Personalised style walkthroughs
Relatable storytelling for Gen Z
Why it worked:
✅Authenticity at Scale
Creator-run Spark Ads kept content native and high-performing
✅Low-Cost Distribution
€0.50 CPM is significantly below average
✅Creator-Led Creativity
TikTok trends + genuine user education = high engagement
Outcome
With minimal paid budget and a creator-led strategy, ABOUT YOU:
Achieved +350% reach increase with just €250 in Spark Ads
Maintained authenticity via native Spark Ads through creator handles
Delivered engaging TikTok content that resonated with Gen Z
Set a new benchmark for cost-effective, performance-led influencer campaigns
Total reach
234K+
Organic TikTok impressions
55K+
Total impressions
247K+
Activated influencer
39 Creators
Ø costs per influencer
€80
CPM (Cost per 1,000 Views)
€0.50
Spark Ads Budget
€250
Increase in reach through ads
3.5x
