Choosing the right influencers is one of the decisive elements for a campaign. On Refluenced, influencers apply to brands to participate in their campaigns. As a brand, you can also search specifically for influencers or their target group and invite them to campaigns. We have created a short guide for you here through our filters.

Demographics of the target group

• City: Enter the city where your target group should come from. This is particularly advantageous for local campaigns.

  
  

• Region: Here you can differentiate between Swiss cantons or German federal states.

  
  

• Gender: Filter your target group by gender. You can filter between "All, Majority male and Majority female".

  
  

• Country: Should the target group be addressed in Switzerland and/or Germany?

  
  

• Age: Is there a specific age group you want to reach with your campaign?

Influencer Filter

• Interests: Our influencers can state their interests when registering. These include Beauty, Travel, Sport, Lifestyle and several others. 

  
  

• Engagement rate: You can filter influencers according to the level of their engagement rate.

  
  

• Follower count: Should the influencers have a specific number of followers?

  
  

• Name: If you already know an influencer from a profile campaign or want to work with a specific one, you can search for their name.

  
  

• Gender: Your selection criteria: All, Male, Female, Diverse

  
  

• Country: Should the influencer come from Germany and/or Switzerland?

  
  

• Influencer status: Refluenced distinguishes between UGC verified and Instagram verified. The verification is carried out by Refluenced itself and is meant to give you peace of mind for good results.

Additionally, you can sort the influencers by Newest, highest engagement rate, most followers and highest rating.

You can find our filters at the very top of the influencer page: